Our Expertise

APM Core Competence

We are a team of dedicated professionals with expertise in real estate management services. Our strengths lie in strategic marketing, retail business, and office leasing as well as large-scale project management. Development planning, retail advisory and consultancy, mall repositioning and pre-opening services are some of the value-added services that it provides in delivering its asset enhancement strategies. Our key portfolios include Suntec City, 9 Penang Road, Century Link and more.

Capturing the value proposition of a property through understanding its strengths holistically
Conceptualizing optimal strategies, processes and design to bring out the best
03 implement & DELIVER
Turning concepts into reality and propelling toward success
touch_appPlacemaking, creating communities, enhancing customer journeys and delivering operational efficiency

Office Marketing & Leasing

At APM, we are driven to delight our customers while enhancing and protecting the value of the assets we manage. The core of our expertise is establishing holistic strategies that capture the value proposition of the properties.

Our relationship with clients, business linkages and cross referrals underpin our strength in securing desired tenant mix, while achieving targeted property performance levels and occupancies.

The team's core competence include:


Retail Marketing & Leasing

We are passionate about marketing retail experiences.

Our team of retail professionals is focused on the value creation and vibrancy of the retail asset. The acquisition of new-to-market brands, assembly of the right mix of tenants, cluster building are some of our expertise.

The APM network and passion for experiential retail underpins our ability to secure a desirable tenant mix, while achieving targeted revenue, occupancy levels and shopper satisfaction.

Core competence includes:


Marketing Communications

Our marketing communications team is the creative engine to differentiating the retail mall shopping experience from the its competition. The key objectives of our marketing and promotion strategies are to drive increase in footfall, tenant engagement and strengthen the positive branding and positioning of the mall.

The team's proven success is realized through the following capabilities


Integrated Facilities Management

APM's team of highly experienced facilities management professionals is dedicated to providing innovative facility management services; incorporating best practices to drive operational efficiency without compromising security, safety, sustainability, legal compliance and service standards.

Our customer-centric approach focuses on perfecting the customer journey and touchpoints to create memorable customer experiences.

We leverage on smart solutions to improve operational efficiency, system reliability to ensure a safe and secure environment for our customers.

We cover a wide array of integrated services:

APM Integrated Property Management

Asset Enhancement

The APM team has a proven track record for identifying and unlocking the latent value of our client's real estate portfolio through Asset Enhancement Initiatives (AEI).

Typical examples of our past AEI projects can be viewed here.

Digital Marketing

APM Innovate, the Group's digital marketing arm, is managing the omni-channel engagement and loyalty program for Suntec City.

APM Innovate's end-to-end Customer Experience Management platform helps clients to connect their CRM, Loyalty Program, Customer Service, Marketing, Mobile Application and E-commerce touch points.


APM’s Fintech team seeks out new innovations to grow our suite of digital real estate products and ecosystem to complement the group’s fund management business. The objective is to effect additional value proposition for the real estate business via transforming existing access to capital and seeking out alternative sources of investors, while enhancing our property management capabilities.

Key areas of focus include:

• Development of a digital marketplace for real estate
• Origination of real estate products suitable for the digital marketplace
• Application of emerging technologies and solutions to enhance operational efficiency

Asset Enhancement

ARA (via its property management arm, APM Property Management Pte. Ltd. (APM)) and Mr John Lim have jointly acquired a majority stake in Minterest, a Singapore-based crowdfunding platform. The deal, which reflects ARA’s forward-looking take on fintech and the role of real estate digitalisation in the future economy, seeks to expand the alternative finance platform to meet the growing demand for crowdfunding and is the Group’s first foray into the fintech sector.

Minterest operates a marketplace funding platform with the aim to empower investors and businesses and deliver on their financial goals through customised solutions and financial technology. As a platform, Minterest complements ARA Group with the capabilities of fund raising and to become the backbone of the digital marketplace that owns the end-to-end value chain from origination to distribution via a blockchain-powered platform. The objective is to create new value and opportunities for ARA by transforming existing access to capitals and seeking out new investor base.